1. Introduction
Welcome to ConvertTide.
At ConvertTide, accessible at https://converttide.com, we value your privacy and are committed to protecting your personal information.
ConvertTide is an AI-powered marketing intelligence platform designed to help marketers, entrepreneurs, startups, and businesses understand their ideal customers, generate buyer personas, and identify high-intent target audiences using artificial intelligence.
This Privacy Policy explains how we collect, use, process, store, share, and protect your information when you access our website, create an account, use our platform, or interact with our services.
We aim to comply with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the UK Data Protection Act 2018, and other applicable privacy laws.
If you have questions about this Privacy Policy, please contact us at converttidedev@gmail.com.
2. Who We Are
ConvertTide provides AI-powered audience intelligence and marketing research tools to help businesses make informed marketing decisions.
- Platform name: ConvertTide
- Website: https://converttide.com
- Contact email: converttidedev@gmail.com
For applicable data protection purposes, the legal person or organisation operating ConvertTide is responsible for processing personal information where it determines the purposes and means of processing.
Where we process personal information solely on behalf of business customers under their instructions, we may act as a data processor.
3. Information We Collect
We may collect different categories of information depending on how you interact with ConvertTide.
3.1 Personal information
When you register, subscribe, or contact us, we may collect:
- Full name
- Email address
- Business or company name
- Account login details
- Billing and subscription information
- Customer support enquiries
- Communications with our team
We only collect personal information reasonably necessary to provide, maintain, and improve our services.
3.2 Business and marketing information
When using ConvertTide to generate buyer personas or marketing insights, you may provide:
- Product or service descriptions
- Business industry and niche
- Target market information
- Product pricing and positioning
- Customer demographics
- Marketing objectives
- Customer pain points and challenges
- Geographic markets
- Brand information and value propositions
This information helps our AI-powered systems generate audience recommendations, buyer personas, and marketing insights.
You should only submit personal information about other individuals when you have the appropriate rights and lawful basis to do so.
3.3 Automatically collected information
When you visit or use ConvertTide, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Operating system
- Pages visited
- Website usage patterns
- Date and time of access
- Error logs
- Cookie identifiers, where applicable
We use this information to maintain platform security, improve performance, and understand how users interact with our services.
3.4 Payment information
If you purchase a paid subscription, payment transactions may be handled by authorised third-party payment processors.
Depending on the payment provider used, we may receive information such as payment status, transaction references, subscription details, and billing records.
Payment card information may be collected and processed directly by the payment provider rather than ConvertTide.
4. How We Use Your Information
ConvertTide may process your information for the following purposes:
- Service delivery. To create accounts, manage user access, generate buyer personas, and deliver audience intelligence features.
- AI-powered marketing analysis. To analyse submitted business information and generate insights about potential customers, audience interests, purchasing motivations, and marketing opportunities.
- Platform improvement. To monitor performance, resolve technical issues, and improve our services.
- Customer support. To respond to enquiries, provide assistance, and resolve account-related issues.
- Billing and subscription management. To process payments, maintain subscription records, and administer paid services.
- Marketing communications. To provide product updates, educational content, offers, and announcements where permitted by applicable law.
- Security and fraud prevention. To identify suspicious activities, prevent unauthorised access, and protect our services.
- Legal compliance. To comply with applicable legal requirements and respond to valid legal requests.
5. Legal Basis for Processing Personal Data
Where UK GDPR applies, we rely on the following lawful bases, as appropriate:
- Creating and managing accounts: performance of a contract
- Providing AI-powered services: performance of a contract, where applicable
- Processing subscriptions and payments: performance of a contract
- Complying with legal obligations: legal obligation
- Protecting platform security: legitimate interests
- Improving platform performance: legitimate interests or consent, where required
- Sending promotional communications: consent or another lawful basis where permitted
- Operating non-essential cookies: consent, where required
Where we rely on legitimate interests, we consider the necessity of the processing and its impact on individuals' rights and freedoms.
6. Artificial Intelligence and Data Processing
Artificial intelligence is a core component of ConvertTide.
When you submit information about a business, product, or service, our AI-powered systems may analyse that information to generate ideal customer profiles, buyer personas, audience segmentation recommendations, suggested customer interests, customer motivations and pain points, marketing messaging suggestions, high-intent audience recommendations, and potential marketing opportunities.
6.1 AI-generated insights
The insights produced by ConvertTide are based on submitted information and the capabilities of the AI systems used. These insights represent analytical recommendations and should not be interpreted as verified facts about specific individuals.
ConvertTide does not guarantee that AI-generated outputs will always be accurate, complete, or suitable for every business purpose. Users should review and evaluate generated recommendations before making marketing, advertising, or commercial decisions.
6.2 Third-party AI technology
ConvertTide may use third-party artificial intelligence providers and infrastructure to process user inputs and generate results. Information submitted to the platform may be transmitted to these providers when necessary to deliver requested features.
We seek to work with providers that maintain appropriate data protection and security safeguards. Information about relevant providers and applicable data transfers will be supplied where required by law.
6.3 AI model training
ConvertTide does not use your account content, prompts, or generated outputs to train ConvertTide's own AI models.
Inputs may be processed by third-party AI providers solely to return the results you request. Whether those providers may use data to improve their models depends on our agreements with them and their published terms. Where provider settings allow, we configure processing so customer content is not used for their model training.
6.4 Sensitive personal information
ConvertTide is intended primarily for business and marketing analysis. Users should avoid submitting unnecessary sensitive personal information, including health or medical records, passwords, financial account credentials, government identification numbers, biometric information, and information revealing sensitive personal characteristics.
7. User-Submitted Content
Users may submit product descriptions, business information, marketing materials, and related content to ConvertTide.
You retain any intellectual property rights you hold in your original submissions. We process submitted information to provide the services you request and for other purposes explained in this Privacy Policy.
You are responsible for ensuring that you have the necessary permissions to upload or submit information and that your use of ConvertTide complies with applicable laws.
10. International Data Transfers
Some technology providers used by ConvertTide may operate outside the United Kingdom. When personal information is transferred internationally, we will comply with applicable data protection requirements.
Depending on the circumstances, appropriate safeguards may include:
- UK adequacy regulations
- The UK International Data Transfer Agreement
- The UK Addendum to approved EU Standard Contractual Clauses
- Other recognised legal transfer mechanisms
Users may contact us at converttidedev@gmail.com for further information about applicable safeguards.
11. Data Storage and Retention
We retain personal information only for as long as reasonably necessary to provide our services, comply with legal obligations, protect platform security, and resolve disputes.
- Account and workspace data (including personas, campaigns, plans, and assets) while your account remains active, and for up to 30 days after a completed deletion request unless a longer period is required by law
- Billing and subscription records for the period required for tax, accounting, and dispute resolution (typically up to 6 years where UK rules apply)
- Security, audit, and technical logs for a limited period needed for security monitoring and troubleshooting
- Backups may retain residual copies for a short cycle after deletion from active systems
When information is no longer required, we will securely delete, anonymise, or otherwise dispose of it in accordance with applicable requirements.
12. Data Security
We recognise the importance of protecting personal and business information. We take reasonable technical and organisational measures designed to protect information from unauthorised access, disclosure, loss, and misuse.
Depending on our infrastructure, these measures may include:
- Secure user authentication
- Encryption in transit and at rest
- Access management
- Security monitoring
- Restricted administrative permissions
- Vulnerability management
- Secure cloud infrastructure
However, no online platform can guarantee complete security. Users are responsible for protecting their account credentials and notifying us of suspected unauthorised access.
13. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Access a copy of the personal information we hold about you
- Rectification of inaccurate or incomplete personal information
- Erasure of personal information in certain circumstances
- Restriction of certain processing activities
- Data portability for eligible information in a structured, commonly used, machine-readable format
- Objection to certain processing, including processing based on legitimate interests
- Withdrawal of consent where consent is the lawful basis for processing
- Automated decision-making rights relating to solely automated decisions that produce legal or similarly significant effects
You also have the right to object to processing of your personal information for direct marketing purposes at any time.
To exercise your rights, email converttidedev@gmail.com. We may request reasonable information to verify your identity before processing a request, and we will respond within the time limits required by applicable law.
14. Automated Profiling and Marketing Recommendations
ConvertTide uses artificial intelligence to generate potential customer segments, ideal customer profiles, and buyer personas. These recommendations may include suggested demographic characteristics, interests, motivations, purchasing behaviour, and marketing preferences.
Such recommendations are intended to support marketing research and planning. They should not automatically be interpreted as factual personal profiles of identifiable individuals.
Users remain responsible for ensuring that any marketing activities based on these insights comply with relevant data protection, advertising, and consumer protection requirements.
15. Marketing Communications
Where legally permitted, ConvertTide may send communications relating to product updates, new platform features, marketing education, subscription information, promotional offers, and platform announcements.
You may unsubscribe from promotional communications through the unsubscribe link in relevant emails or by contacting converttidedev@gmail.com. Essential service-related communications may still be sent where necessary.
16. Third-Party Websites and Integrations
ConvertTide may contain links to external websites or integrate with third-party services. These services may have their own privacy policies and data collection practices.
ConvertTide is not responsible for the privacy practices of independent third parties. We encourage users to review the relevant privacy policies before sharing personal information with external services.
17. Children's Privacy
ConvertTide is designed for adult users, including business owners, marketers, founders, entrepreneurs, and professionals. Our services are not intended for individuals under the age of 18.
We do not knowingly collect personal information directly from children for account registration. If we become aware that personal information has been collected from a child contrary to this policy, we will take appropriate action in accordance with applicable law.
18. Account Deletion
Users may request deletion of their ConvertTide account in Settings or by emailing converttidedev@gmail.com.
Upon receiving a valid request, we will assess and process the request in accordance with applicable privacy laws. Certain information may need to be retained to meet legal obligations, prevent fraud, resolve disputes, or protect legitimate legal interests.
Deletion from active systems may not result in immediate removal from all backup systems where lawful retention requirements apply.
19. Changes to This Privacy Policy
ConvertTide may update this Privacy Policy from time to time to reflect changes in our platform and services, artificial intelligence technology, applicable laws, security practices, third-party service providers, or data processing activities.
Any updates will be reflected by revising the last-updated date at the beginning of this policy. Where required by law, we will provide additional notice of material changes. We encourage users to review this Privacy Policy periodically.
20. Contact Us
If you have questions about this Privacy Policy, our data protection practices, or your privacy rights, please contact us:
- ConvertTide
- Website: https://converttide.com
- Email: converttidedev@gmail.com
Related: Terms of Service.
21. Complaints
If you are dissatisfied with how ConvertTide handles your personal information, we encourage you to contact us at converttidedev@gmail.com so that we can investigate your concerns.
If UK data protection law applies, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: https://ico.org.uk
- Telephone: 0303 123 1113
Individuals in other jurisdictions may also have the right to contact their relevant local data protection authority.
© 2026 ConvertTide. All rights reserved.